About Nav Nouhi
Nav Nouhi is the founder of Krystal Labs. For more than 20 years Nav has worked on the two things this studio does: making businesses run with less manual work, and making them grow. Nav has done it inside a $500M software company, in businesses Nav bought and sold, and in companies Nav helped launch.
Los Angeles and Prague; clients across the US and Europe
Career
Nov 2016 – present
Krystal Labs
Founder
Krystal Labs is the studio Nav runs. Through it Nav works with founders and operators on operations and growth, and builds businesses of its own. The work done under Krystal Labs:
Dec 2021 – Mar 2023
Momentary Ink
CEO, Founder exit
Acquired Momentary Ink, a direct-to-consumer temporary tattoo company, in December 2021 under Krystal Labs, after raising the capital in 60 days. Grew it 12% month over month after the acquisition, cut cost of goods by 20%, built a B2B line that grew revenue 7×, and signed licensing deals with Warner Bros. and Viz Media. Exited in March 2023 with a 2× return.
Dec 2023 – Jan 2025
Telehealth company
Managing Director
Launched and led a telehealth business to $8–10M in annual recurring revenue across 30 states, with 80% patient retention. Brought the cost to acquire a patient down from $300 to $150–200, cut cost of goods by 50%, and built a team of 55 across Europe, Asia and North America.
2019 – 2021
Eidos Studios / Cars & Bids
Head of Growth
Led growth for Cars & Bids through Eidos Studios. Built a growth team of six across paid search, social, display and affiliate, raised return on ad spend by 25% and conversion by 50%. Cars & Bids was acquired after Nav left.
Jul 2025 – present
AI Trust Signals
Head of Growth
Apr 2026 – present
Credoble
Founder
Started Credoble, which helps service businesses get found and recommended by search engines and AI assistants.
2023 – 2025
Beacon Talent
Board member, Board exit
Feb 2012 – Nov 2016
AVG Technologies
Director of Growth
Joined AVG, a $500M consumer security company, to scale customer acquisition, and built the global growth team over five years. Owned a $30M marketing budget, moved the business from first-purchase targets to customer lifetime value, and grew the TuneUp ad program to $18M after its acquisition. Avast later acquired AVG for $1.3B.
2009 – 2013
ThePuriTea
Founder, Founder exit
Founded ThePuriTea, a direct-to-consumer artisan tea brand, and later exited.
2006 – 2007
Spot19 Media
Founder, Founder exit
Founded Spot19 Media, an affiliate marketing agency, and later exited.
Education
California State Polytechnic University, Pomona
BS, Business (International Business and Marketing)
California Institute of Technology
Project Management Professional (PMP) certification
Recommendations
From people who've worked with Nav, on LinkedIn.
I had the pleasure to work with Nav Nouhi during my tenure at PriceGrabber. I can confidently say that, not only is Nav very professional, but he is an absolute expert in his domain. He executes quickly and with determination and yields great results accordingly. In addition to his work ethic, Nav never stops upskilling himself. He listens to countless industry podcasts, reads newsletters, books and leverages his network to discuss best practices across the industry. He's part of a multitude of communities around growth and strategy. As a result, Nav is able to accelerate his contributions on a day to day level. I strongly recommend Nav for other employers (I would in fact hire him myself!)
Atossa Vaziri on LinkedInDirector of Product Marketing, Checkout.com Within ten minutes of meeting Nav you will recognize his intense, passionate approach to life. Nav throws himself into his work with fervor and pushes himself to the limit to achieve goals at hand. He is incredibly savvy and knowledgeable about online marketing and identifies new opportunities for growth and optimization quickly and effectively. His ability to absorb new concepts, whether operational, technical or otherwise, is outstanding. Best of all, he is an engaging, well-informed and all-around great guy who you can put your trust in--whether to execute, plan, or grab a round of drinks with!
Juney Ham on LinkedInFractional C-Suite Executive: COO & CMO; Founder & CEO I started to work under Nav as an intern who knew nothing about digital marketing. Now, few years later, I realize how much I learned either directly from Nav or indirectly from the team & environment he supported. It is almost safe to say that we probably had the best team on the market in terms of skills & interpersonal relations. Nav was the key driver of the team which started as the team of 3 so it later peaked at team of 10. Under Nav's supervision, we have worked together on several quite sophisticated projects related to data (LTV based bidding, unified reporting system...), Search automation & operational efficiencies. Already looking forward to work with in the future.
Daniel Zrůst on LinkedInValue Engineer, Make Nav is one of the most thoughtful, caring, and funny people I've ever met. Nav and I worked together to run one of the most successful advertising campaigns on the OpenCandy network. His attention to detail in managing campaigns was top notch!
Steven Casarez on LinkedInAI Transformation Lead + Director, Shipt Nav was, and still is, a great inspiration to me in terms of how I manage people. His approach to creating and maintaining an effective, inclusive and fun team is the best I have seen in a work environment. He knows when to push people and when to help them, and has a great ability to spread himself across multiple disciplines at once.
I am also very impressed with Nav's negotiation skills, especially when working with cross-functional teams. He is often a center point on projects and keeps things moving, even when it was not originally assigned for him to do so - he likes to, and gets, things done and done properly.
Away from Nav's obvious skills in marketing and management, he is a great person to be around - always smiling and looking to involve others.
Daz Moss on LinkedInPresident, Prague Raptors Football Club
Outside work, Nav invests in and advises early-stage startups, and spends as much of the winter as possible freeride skiing (with avalanche safety training).